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+47 9324 1045

LUCEO culture coaching & consulting founded by Alfhild Tveråmo, works with organizations and private people in Norway, focusing on: Culture Shock coaching for expatriates and repatriates, NLP coaching for personal development, LEAN Culture and Leadership, Change management, team development and continous improvements.


Coaching & NLP

What’s coaching & NLP?


Tony Robbins, world renowned NLP Life Coach and best selling author, tells you why you need a Coach. 

Coaching is a solution oriented method for faster learning and better results. Through active listening, questioning, feedback and dialogue, the individual or team are supported and challenged. The purpose is to develop thoughts, behavior and good feelings, to achieve important goals, either personal or organisational. 

The coach and coachees form a partnership in which both are 'equal' and should help each other. The coachee must actively find solutions. They must be open and willing to change thinking patterns and behaviour to realise their goals. Trust, assurance, openness and feedback is central. In particular when a person experience a situation characterised by paradoxes, dilemmas and contradictions, or one has set high goals, then coaching can be effective. 

ORIGIN of coaching

Timothy Gallwey, a famous sports coach who wrote "The Inner Game Of Tennis" (1975). Had a major influence on how coaching has been transferred from sports to organisations.

The terms "coach" has for centuries been used to describe to transport people from where they are to where they want to be. "Coach" is derived from a medium of transport which traces its origins to the Hungarian word kocsi which means "chariot" which was named after the village where it was first made. The first use of the term coaching in the meaning instructor or trainer originated around 1830 in Oxford University slang for a coach who "carries" a student through an exam.

Historically, the development of coaching has been influenced by many different academic fields including personal development, adult education, psychology (sports, clinical, development, organisation, social and industrial) and other organisational or management theories and practices.

Since the mid-1990s, the coaching has evolved into a more independent discipline and professional organisations as the ‘Association for Coaching’, ‘The International Coach Federation’ and the 'European Coaching & Mentoring Council’ have helped to develop a set of training standards.

NLP (Neuro Linguistic Programming)

NLP stands for Neuro Linguistic Progamming and symbolises the connection between body, language and brain. The neurological system describes how the brain works. The language affects cooperation and communication with other people. Programming determines which models and maps we develop to interpret and influence reality.

NLP is the study of how people succeed in one arena and how to teach those patterns to others, so they too can get the same great results. This process is called modelling. NLP is also about the models that’s created. These patterns, skills and techniques are being used increasingly in counseling, education and in businesses for more efficient communication, faster learning, as well as personal and professional development.


Richard Bandler explains how he came up with the term Neuro Linguistic Programming and the principles NLP is based on that makes it one of the most popular self help methods. The concept behind NLP is to make people change their lives on their own and not rely on anyone else.

Was developed in the mid 1970’s by John Grinder, an associate professor in the linguistics faculty at the University of California, and the student Richard Bandler. They studied the behavior of successful people like the hypnotherapist Milton H. Erickson, the dynamic family therapist Virgina Satir and Gestalt Therapy founder Fritz Perls. They discovered that these successful people had several common methods when communicating and helping others to create changes in their lives.

This methodology has gradually won global recognition due to it’s effectiveness in terms of both efficiency, speed and duration of changes for individuals and groups. Conventional methods of the established professional communities proved less effective than NLP. Established experts felt threatened. For many years, this created barriers for NLP's recognition as a methodology for change. But this is now history.

NLP is globally recognized through scientifically verifiable evidence, and are now one of the most recognized methodology for systematic development and change of individuals and groups.